Calvin Klein

CALVIN KLEIN 

Calvin Klein is one of the most recognizable brands in fashion, whose philosophy of modern, minimalism. Klein typically uses clean lines and spare shapes for the brand's designs. For the second question which is their anchor collection, CK staffs and manager answered that Calvin Klein brand doesn't have fix items that are uniquely known for every season.'' Perhaps it will be the Calvin Klein T-Shirts. '' this what they said. We also analyzed that Calvin Klein's target customer's age actually didn't have restriction, their brand styles is suit for any age of women. Calvin Klein customer is the modern, urban and mature women belonging to the medium-high class of the society. They have customers who are over the age of  40 these go for the classics. They also have customers who are over the age of 25-40 who are a bit more experimental and prefer buy a variety of things.

Calvin Klein KLCC

The latest collection in this store is their Spring/Summer 2015 collection which are arranged all over the store. Calvin Klein's silhouettes are focused more on loose fit. For this collection, we also observed that the key colours is blue, yellow, orange and green. This collection is also inspired by old-school fashion. Calvin Klein is more popular on their black and white clothing.

Spring/Summer 2015 Menswear

Spring/Summer 2015 Womenswear

The  Calvin Klein store interior are mostly grey and beige coloured. For example, beige tiles for floor, grey ceiling and grey paint on walls. They also created a cosy ambience by putting yellow directional lighting all over the store. About the way the products are arranged, Calvin Klein's manager tell us the arrangement of products are based on their visual merchandiser. Other than this, no one can arrange the products or they will get punish. The clothes on rack are arranged based on colours example, black and orange, white and yellow. The whole store is displayed with their latest collection and other than table, bags shoes are displayed at the end of the store. My feel upon stepping in the store is very clean and tidy interior.